Digital Channel Optimization
Andover Fabrics is a trusted, design-driven fabric company known for its high-quality products and long-standing trade relationships. While the brand was well respected in the industry, its digital storefront did not reflect the quality or scale of the business and was considered a key operational gap. As Andover prepared to modernize operations and implement a new ERP, the company needed a robust eCommerce experience that could support B2B complexity while transforming its digital channel into a driver of growth.
- Key Result – Andover Fabrics transformed its digital storefront from a known weakness into a primary growth driver, achieving 83% year-over-year revenue growth directly correlated to its new eCommerce platform.
- Client: Andover Fabrics
- Service Provided: B2B eCommerce strategy, platform implementation, ERP–eCommerce integration, UX optimization, and post-launch support
- Technologies:
- BigCommerce
- Acumatica ERP
- Custom ERP–eCommerce integration
More Info
- An identification and authorization process needed to be implemented so that departments within public safety agencies could purchase restricted items online.
- Limited growth and revenue by not being able to provide an identification and authorization process to order online for agencies.
- Customization was needed on the BigCommerce platform to connect with Acumatica and synchronize manual ordering.
- Implemented a BigCommerce-powered storefront designed specifically for B2B buyers
- Designed and executed a customized integration between BigCommerce and Acumatica beyond standard connector capabilities
- Built advanced filtering and search functionality to improve product discovery
- Enabled greater visibility into carts and buyer behavior to support proactive sales and service
- Aligned systems, data, and UX to support measurable business outcomes from launch
- Acted as the “connective tissue” between platforms and internal teams to manage complexity and ensure a successful launch
Through its partnership with Friends of Commerce, Andover Fabrics successfully transformed its digital channel into a measurable driver of business performance. In the first year following launch, the company achieved 83% revenue growth year over year, with results directly correlated to the performance of the new website. The first quarter post-launch marked the highest levels of both revenue and website traffic in company history. The platform now supports modern B2B buying behavior, improves internal visibility, and enables more proactive engagement with customers – positioning Andover for continued growth and operational efficiency.
Data / Early Indicators
- 83% increase in revenue year over year, directly correlated to the new website
- Record-breaking quarter for both revenue and website traffic following launch
- Significant increase in digital engagement and ordering activity
- Strong customer and partner feedback, with clients and vendors describing the site as industry-leading
- Transformation of the digital storefront from a business limitation into a core growth driver
- Improved visibility into active carts, enabling proactive intervention on high-value orders
- Adam Weinstein, President
Andover Fabrics
“With FoC’s help, we turned our biggest weakness, Andover’s website, into our biggest strength. The results were so significant that I initially had to double-check the data to believe it. Today, our website is a core driver of the business. From the very beginning, Friends of Commerce proved themselves to be true partners. They communicated clearly, guided us through every challenge, and brought the expertise needed to customize and connect systems in ways that simply don’t exist out of the box. This project required a team we could rely on, and Friends of Commerce was that team.”
