Critical Questions for B2B eCommerce Leaders Before Launching AI Implementation Projects Artificial intelligence offers powerful advantages – but only if approached thoughtfully. The reality is that more than 80% of AI projects fail, double the rate of traditional IT initiatives. That failure rate represents wasted investment, stalled progress, and real liability for B2B companies that […]
Friends of Commerce reflects on 2025 – a year defined by expanded global delivery, deepened strategic partnerships, and the introduction of secure AI services. Looking to the coming year, the firm remains focused on helping B2B organizations navigate increasing complexity across eCommerce platforms, data, and AI adoption. By pairing proven partnerships, disciplined execution, and a scalable […]
Distributors manage large catalogs, complex fulfillment chains, and multiple vendor relationships. AI-powered sourcing tools like ChatGPT and Perplexity reward structured, scannable content that clearly answers buyer questions. Here’s how B2B distributors can apply Answer Engine Optimization (AEO) to show up when it matters most.
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