Friends of Commerce reflects on 2025 – a year defined by expanded global delivery, deepened strategic partnerships, and the introduction of secure AI services. Looking to the coming year, the firm remains focused on helping B2B organizations navigate increasing complexity across eCommerce platforms, data, and AI adoption. By pairing proven partnerships, disciplined execution, and a scalable […]
Distributors manage large catalogs, complex fulfillment chains, and multiple vendor relationships. AI-powered sourcing tools like ChatGPT and Perplexity reward structured, scannable content that clearly answers buyer questions. Here’s how B2B distributors can apply Answer Engine Optimization (AEO) to show up when it matters most.
AI tools like ChatGPT, Claude, and Google AI Overviews are transforming how engineers and procurement teams search for suppliers. For manufacturers, this means making technical product data, certifications, and application use cases accessible and structured. Here’s how to apply Answer Engine Optimization (AEO) to manufacturing websites.
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